Organic Cucumbers Now Available year-round!


Discover the Royal Taste! 

Our agribusiness story

In the business since 1927

Royal Flavor is a produce company founded by Mr. Francisco Echavarria Rojo under the name “Frank’s Distributing” in 1971. Since then, it has been owned by the Echavarria family who operates it under the highest industry standards and with a commitment to quality, sustainability, and excellence.

The Echavarria family has experience in agriculture dating back to 1927. Additionally, they own more than 2,000 hectares of farmland in two locations in Mexico: Guasave in Sinaloa and Vizcaino in Baja California Sur.


About Us


Our Services

We are a grower and shipper with distribution centers in San Diego, CA; Nogales, AZ, and Edinburg, TX. We offer organic and conventional produce at competitive wholesale prices in the U.S. and Canada.


Mission Statement

Our goal is to sustainably produce the best and healthiest fruits and vegetables in the industry.

Our Partners


Our Team is Ready to Assist you!

Royal Flavor LLC

2655 Melksee street, San Diego, CA 92154, US

Office: (619) 710-2020 Shipping: (619) 710-2042

Warehouse Hours

Open today

09:00 am – 05:00 pm